Communications and outreach
AMPLIFYING OUR IMPACT
Raising awareness of our work effectively is a key ingredient to its successful impact, as it is essential for collaboration with strategic partners and to ensure greater support for the whole IEC community.
2024 saw us embarking on a transformational communications journey. Our new communications strategy is focused on generating greater visibility for our work and demonstrating how we make a tangible difference to the world.
We began to build the foundation to drive greater awareness around our work with decision-makers and influencers, and how we want to be a stronger voice for the role of standards. This involved implementing the strategy across various communications functions such as media relations, social media, internal communications, the wider IEC community, and more.
It also involves a thorough assessment of the IEC brand, with a view to understanding how we can strengthen our brand presence in future to help us be more effective in delivering our mission. In 2024, we started the process of gathering information and research about current perceptions of our brand to build a picture of the opportunities we have to evolve our brand to be a relevant force for the future.
The year also saw us strengthening our external relationships and advocacy, particularly around sustainability at COP29, where we engaged with regulators and development organizations to raise the profile of standards on the global stage.
